Target Market

WHO IS OUR TARGET MARKET?

African American and Hispanic youth—Ages 3 through 10
AND
Parents, Educators, and Others who want to help these youth achieve their maximum potentials!

African American and Hispanic youth have a wealth of talent, creativity, and fresh perspectives, which can help enhance our society!

There are many youth who are achieving in the classroom and who are exemplifying the skills and discipline necessary to be leaders in the 21st century.  These young people recognize the opportunities, and challenges, facing America and are committing themselves to academic achievement and integrity.  By acquiring knowledge and a quality education, these minority youth are poised to become academic, business, economic, political, and social leaders in the near future.

At the same time, an alarming percentage of African American and Hispanic youth are under-performing in America’s public school systems.  While these youth have great potential, their demographics are recording the lowest test scores in basic educational subject matter, such as math, science, English, literacy, and history.  Historical trends and statistics suggest that many of these young people will not fulfill their full potentials.  Whereas many of their peers will achieve excellence in their lives, it appears that these youth are poised to become victims of violence, incarceration, and/or unemployment.

Regardless of which category a minority youth falls into, they are all part of Se7enth Swan’s target market!  We recognize that each of these “brilliant little minds” has a wealth of talent, creativity, and fresh perspectives, which, if adequately nurtured, can help enhance our society.  Our mission and products are designed to engage children individually, so that they can all achieve their maximum potentials

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