Se7enth Swan Publishing Group, LLC
PRIVACY POLICY
The following policy applies to SE7ENTHSWAN.COM or any of its subsidiaries, that states that it is governed by this Privacy Policy and/or links to this Privacy Policy (the sites and entities collectively referred to herein as "Se7enthSwan.com" and/or "Se7enth Swan Publishing Group" respectively).
Se7enth Swan Publishing Group is committed to protecting the privacy and security of its online visitors. This policy statement provides our visitors (e.g., parents, teachers, librarians, and children) with an overview of the measures we have taken to provide a safe online environment.
This Privacy Policy applies to our online practices only, except the Status Change Request procedure below also applies to any future offline collection of personal information.
FOR PARENTS AND GUARDIANS
There are many activities on the Se7enth Swan site that children can experience and appreciate without having to share personally identifiable information.
For those activities that require personally identifiable information, in compliance with the Federal Trade Commission's Children's Online Privacy Protection Act, Se7enth Swan will not condition a child's participation in an activity on that child disclosing more personally identifiable information than is reasonably necessary to administer the activity. With these activities, Se7enth Swan will notify the respective parent of our privacy policy and obtain verifiable parental consent before collecting personally identifiable information from the child, unless we collect only the child's name and online contact information to: (1) obtain parental consent or provide parents with notice; (2) respond directly on a one-time basis to a child's specific request; (3) respond more than once to a child's specific request along with providing parental notice of such use; (4) protect the safety of a child; or (5) comply with legal requirements. When we provide parents with notice and/or seek consent, we also give parents the ability to let us know if they do not want any further use made of the personally identifiable information we have collected from their child. Parents can request to review or have deleted their child's personally identifiable information from Se7enth Swan's records, and refuse to permit further use of a child's personally identifiable information by writing to us at: e-Se7enth Swan, P.O. Box 16874 — Chapel Hill, NC 27516 Re: Parent's Request for Information.
Unless we indicate otherwise and obtain prior parental consent, personally identifiable information collected from children under the age of 13 will be used solely by Se7enth Swan Publishing Group.
It is Se7enth Swan's policy never to post on its site more than a child's first name, first initial of last name, state, and age or grade. In some situations, we may select to acknowledge a child’s accomplishments (academic, athletic, social, and religious, etc.)
FOR KIDS
Remember to be smart online. Do not give out your full name, e-mail address, home address, telephone number or any other personal information that would enable someone to contact you either online or offline, without first asking your parent or guardian for permission. Sometimes on our Se7enth Swan site we will ask you for your first name and e-mail address along with your parents' e-mail address. We do this so that we can contact your parents to let them know that you have communicated with us, and that we have collected this information from you.
PERSONALLY IDENTIFIABLE INFORMATION
We consider the following, among other things, to be personally identifiable information: first and last name, e-mail address, street address and phone number.
We (and/or our agents or affiliates) may collect online and use personally identifiable information from our adult visitors: (1) to process and fulfill orders for products or services; (2) in connection with contests, sweepstakes, games, surveys, forums, subscription registrations, content submissions, classroom activities, our requests for suggestions and visitors' requests for information; and (3) to customize the content on our site for our visitors' current and future needs. In addition, this personally identifiable information may be used to provide our visitors, via e-mail or other means, information about materials and activities that may be of interest to them, including products or services of third parties. For these reasons, we may share such information with third parties. If you are an individual who has provided us with your personal information online or offline and you do not want us to share your information with third parties, or if there is a media notification that you no longer wish to receive from us, please let us know by sending us your name, address, e-mail and phone number at: Status Change Request, Se7enth Swan Publishing Group, P.O. Box 16874 — Chapel Hill, NC 27516 or by emailing us your name, address, email and phone number at se7enthswaninfo@yahoo.com. If you are writing to request that you no longer receive a particular media notification from us, please include the name of the media notification.
NON-PERSONALLY IDENTIFIABLE INFORMATION AND THE USE OF COOKIE TECHNOLOGY
We anticipate that we will collect non-personally identifiable information through the use of a software technology called "cookies," and through our visitors' voluntary submissions to us and/or upon our request. By non-personally identifiable information, we are referring to information about our visitors' browsers (e.g., Netscape Navigator or Internet Explorer), operating systems (e.g., Windows or Macintosh), Internet service providers (e.g., AOL or NET.COM) and other similar information which we track in aggregate form. We also collect the following non-personally identifiable information in connection with content submissions, online games, surveys, and discussion boards: first name only and first initial of last name, state, age, and grade. The non-personally identifiable information that we track is anonymous and will never be identified with or lead us back to any of our visitors.
Cookie technology helps us to know how many people visit us and where visitors go on our site. Cookies are small bits of information we send to your computer. Among other things, this non-personally identifiable information allows us to know which areas are favorites, which areas need a bit of improvement, or what technologies and Internet services are being used by our visitors so that we may continually improve our visitors' online experiences.
THIRD-PARTY SERVERS
We use third-party companies to serve ads when you visit our Web site and to monitor traffic to our Web site. These companies may (via cookies, gifs or otherwise) use aggregate information (not including your name, address, e-mail address, telephone number, or any other personally identifiable information) about your visits to this and other Web sites in order to provide us with data about our site and/or to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.
USE OF IP ADDRESSES
We expect to collect IP addresses to obtain aggregate information on the use of Se7enthSwan.com. An IP address is a number assigned to your computer by a Web server when you're on the Web. When you are on our site, we will have a back-end server that logs your computer's IP address. We will only use the information we find out from tracking IP addresses in the aggregate, such as how many users entered a specific area of our site, and not to track a specific IP address to identify an individual user. However, we may use such information to identify a user if we feel that there are or may be safety and/or security issues or to comply with legal requirements.
SECURITY
Se7enth Swan expects to ensure all personally and non-personally identifiable information that it receives via the Internet, in an attempt to make sure that all info is secure against unauthorized access. This information will be kept in a safe and secure system isolated from direct connection to the Internet. This means that no other entities or individuals will see what our visitors send to us, unless we indicate otherwise. We will give out personal information as required by law, for example to comply with a court order or subpoena or to assist in criminal investigations. We may also give out personal information when we judge it advisable in order to protect the safety and security of our sites and visitors to our sites.
Why are we so safe?
Se7enth Swan uses secure server software over a Secure Socket Layer (SSL) line to protect your credit card information. It encrypts all of your personal and credit card information so that this information cannot be read as it travels to our ordering system, and once it is received, it is stored in a location not accessible via the Internet.
LINKS TO OTHER SITES
Visitors will find links from Se7enth Swan.com to independently owned, controlled and/or managed World Wide Web or Internet sites whose content we have found of possible interest to our visitors. In some cases, but not always, the links represent cooperative projects or mutual links established with the organizations connected with these sites. While we initially visit these sites to which we directly link, please note that we do not monitor or control the content that appears on these sites and such content may be constantly changing. We recommend that children always check with their parents or teachers before clicking off to any new sites, and we encourage all end users of Se7enthSwan.com to read the privacy policies of all linked sites before navigating through them. We will do our part to provide the safest and most appropriate links possible for children.
Please note that we may revise our above policy without notice to users as the content on our sites continues to change and we will post all such material changes on this Privacy Policy.
We hope that you enjoy your experience at the Se7enth Swan Show.
Se7enthSwan.com is owned and operated by Se7enth Swan Publishing Group, LLC, P.O. Box 16874 Chapel Hill, NC 27516. We can be reached by email at se7enthswaninfo@yahoo.com. If you have any questions about our privacy policy or practices, or you wish to amend, update, or verify the information on file, or to notify us that you want your information deleted from our files, please contact us at this address.
The effective date of this Privacy Policy is December 2006.
Most recently updated January, 2007.
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